Rihanna's 90's Redux

Everything about Rihanna's new single "We Found Love" from the Haddaway-esque title to the acid house repetition reminds me of my 90's wasted youth stealing away into warehouses to dance til the wee hours despite homeroom looming just 2 hours after.

Now the video's here and surprise, surprise Miss Fenty has cobbled together a diverse collage of iconic 90's movie imagery:



               


After a meta-serious voice-over from model Agyness Deyn, a tragic narrative unfolds of two wiry and impossibly beautiful youths flip-flopping between stylistic moping and hoodlum-lite activities like riding around in shopping carts knocking things off the grocery shelves while self-destructing in a sea of bleached hair, shared baths, drug-shot eyes and other mindless mischief that could be easily solved by full time employment.


The funny thing? I like it (Love her look in the car storm off scene! Doin' it!). But then I am firmly on team Rhi-Rhi and my Scottish producer boyfriend Calvin Harris can do no wrong. Purr...